<!– Competitor research (read 21 October 2026):
– https://howsociable.com/blog/what-are-tiktok-coins — best price table (web packs 30–17,500, US prices read 7 Oct 2026); per-coin varies

TikTok Coins Pack Sizes Explained: Every Official Bundle and Who Each Suits

TikTok sells coins in fixed bundles, not by the single coin. On TikTok’s official coin page (tiktok.com/coin), the tiers run from a 30-coin taster pack up to a 17,500-coin bundle, plus a custom amount option. Inside the app the menu is slightly different, starting at around 65–70 coins.

The tricky part: most guides tell you “buy bigger to save money”, but TikTok’s own prices show almost no bulk discount — per-coin cost varies by less than 1–2% across every pack. So the real question isn’t “which pack is cheapest”, it’s “which pack matches how you actually gift”.

TikTok Coins Pack Sizes: The official pack tiers at a glance

The following seven bundles were listed on TikTok’s web recharge page by US visitors on 22 September and 7 October 2026 (famoid.com and howsociable.com respectively). Coin counts are the same worldwide; prices are not.

*Prices in the table are illustrative examples only — check the official TikTok checkout for the current amount in your currency. Pack sizes are stable and verified; money figures change by country, currency and over time.

What each pack actually buys: the gift-equivalence table

Coin counts only mean something when you translate them into gifts. The table below converts every pack into three reference gifts at common price points — a 1-coin Rose, a typical 199-coin mid-tier gift, and a 999-coin large gift. Gift prices vary by region and change over time, so treat these as illustrative maths, not a price list: check the gift panel in your own app for the current costs.

If you know which gifts you actually send, match a row to your habit rather than buying the biggest number on the page.

30 coins — the taster pack

The smallest bundle TikTok sells on the web. It’s the pack you buy when you’ve never gifted before and want to see how the gift panel works without committing real money.

Who it suits: first-time buyers and cautious users. Sending a 1-coin Rose or a few small sticker gifts during a LIVE is the classic use.

What it buys (illustrative): 30 one-coin gifts, or one modest gift plus change. If you barely watch LIVEs, you may never need more than this.

Note: inside the app the smallest pack is different — roughly 65–70 coins (the classic $0.99 in-app bundle). The 30-coin tier is a web-recharge exclusive, which is one more reason to look at both menus before buying. Our price-per-coin breakdown explains how to compare them properly: TikTok coins price per coin.

350 coins — the casual gifter’s pack

This is the entry point of TikTok’s main bundle ladder and the most popular pack for people who gift now and then. Around a few dollars or pounds, it’s small enough to buy on impulse during a good LIVE.

Who it suits: casual viewers who drop small gifts a few times a month — a handful of Roses, some 5- and 10-coin stickers, the occasional mid-tier gift for a creator they like.

What it buys (illustrative): 350 ÷ 1-coin Rose = 350 Roses — or ten 25-coin gifts plus change (350 − 250 = 100 left). A single 350-coin pack comfortably covers a casual month of small gifting for most viewers.

700 coins — the regular LIVE viewer’s pack

The first pack clearly aimed at people who watch LIVEs every week. It’s roughly double the casual pack and lands in the “impulse purchase plus” zone.

Who it suits: regular LIVE viewers who send a mix of small and medium gifts across a few streams per week. If you have two or three favourite creators you watch consistently, this tier usually lasts a week or two.

What it buys (illustrative): 700 coins covers, for example, three 199-coin mid-tier gifts (3 × 199 = 597) with about 100 left — or a solid month of small-gift gifting during streams you watch anyway.

1,400 coins — the committed supporter’s pack

The 1,400-coin bundle is the midpoint of the ladder and the sweet spot for viewers who gift during most LIVEs they watch rather than just occasionally.

Who it suits: committed supporters who join fan clubs, attend scheduled streams, and like sending visible mid-tier gifts rather than only stickers. If the 700-coin pack keeps running dry mid-week, this is your tier.

What it buys (illustrative): seven 199-coin gifts (7 × 199 = 1,393) with 7 coins left — or roughly two months of casual-style gifting compressed into heavy LIVE weeks.

3,500 coins — the serious LIVE gifter’s pack

Now you’re into the territory where gifting is a deliberate hobby. The 3,500-coin pack costs on the order of $36 at the October 2026 US web prices — a real line item, not pocket change.

Who it suits: serious LIVE supporters — people who rank on creator leaderboards, participate in LIVE battles, and attend special event streams where gifting volume matters.

What it buys (illustrative): about seventeen 199-coin gifts (17 × 199 = 3,383), with 117 left — or three 999-coin gifts (2,997) plus 503 remaining. This is the tier where your gifts start being individually noticed by creators and on-screen.

A word of caution: only buy what you’ll actually spend — see small vs large packs for the full reasoning on why bigger isn’t always smarter.

7,000 coins — the power gifter’s pack

The second-largest fixed bundle. At roughly $72 (US web price, October 2026) it’s aimed squarely at people for whom TikTok LIVE gifting is a primary pastime.

Who it suits: power gifters who send large gifts regularly, support creators through ranking events and PK battles, and want to recharge once rather than mid-stream. If a creator you follow runs weekly battles, this tier covers a serious campaign without a top-up.

What it buys (illustrative): for example, seven 999-coin gifts (6,993) with 7 left over — or a month of mixed mid-tier and large gifting.

17,500 coins — the top of the ladder

The largest fixed bundle TikTok offers, at roughly $181 (US web price, October 2026). Very few buyers need this; it’s for the most committed gifters and event-season spenders.

Who it suits: top gifters — leaderboard regulars, people funding large single gifts, and anyone buying ahead of a known big event (a creator’s anniversary stream, a charity event) so they never hit a recharge limit mid-broadcast.

What it buys (illustrative): thirty-five 499-coin gifts (17,465) — or ten 999-coin gifts (9,990) plus fifteen 499-coin gifts (7,485), totalling 17,475 with 25 left. At this scale, double-check your balance before the event starts, since web purchases can take a few minutes to appear.

The custom amount option — the one most people overlook

The web recharge page also offers a Custom option (“Large amount supported”) where you type in any amount rather than picking a bundle.

Who it suits: anyone topping up to hit an exact target — say you need precisely 4,200 coins for a planned gift sequence, or you want to round your balance to a clean number before an event.

Why it matters: custom amounts eliminate the leftover-balance trap that pushes people to keep buying “just one more pack”.

Do bigger packs actually save you money?

This is where most guides mislead you. Dividing TikTok’s own October 2026 US web prices by coin count:

• 30 coins at $0.31 → $0.01033 per coin
• 350 coins at $3.65 → $0.01043 per coin
• 17,500 coins at $180.99 → $0.01034 per coin

The spread across all seven packs is under 1% — the smallest pack was actually the cheapest per coin on that read. Famoid’s September 2026 check found the same thing: about a 2% gap between the largest pack and the 350-coin one.

Which pack should you actually buy? A quick walkthrough

Forget the pack names and work backwards from your gifting instead. Three common scenarios:

Scenario 1 — the first-timer. You watch TikTok casually and have never sent a gift. Buy the 30-coin web pack, send a 1-coin Rose during a LIVE, and watch how the gift panel works. If the experience does nothing for you, you’ve spent very little — and you’ve learned that gifting isn’t your thing.

Scenario 2 — the weekly regular. You have two or three favourite creators and send small gifts during most of their streams. Start with the 700-coin pack and apply one rule: if it runs dry mid-week twice in a row, step up to 1,400. If it regularly lasts the full week with coins to spare, you’re at the right tier — don’t buy up just because a bigger bundle exists.

Scenario 3 — the battle-night supporter. You attend PK battles and ranking events where visible gifts matter. The 3,500-coin pack is the sensible baseline, and the Custom option is your best friend here: work out exactly what your planned gift sequence costs (say, 4 × 999 = 3,996 coins) and buy 4,000 flat, rather than a fixed bundle that leaves you thousands of coins over.

One rule for all three: never buy ahead of a gifting habit you don’t have yet. Coins can’t be refunded on web purchases or transferred to anyone else, so a bigger balance is just a bigger sunk cost until you spend it.

A note on app vs web pack menus

The bundles above come from the web recharge page. Inside the app, TikTok historically lists a different ladder (the classic 65/70-coin $0.99 starter, then 350, 700, 1,400, 3,500, 7,000) priced through the App Store or Google Play. The tiers are roughly comparable, but the money figures differ because app-store fees are involved.

What about the UK?

TikTok’s coin page shows prices in your local currency, so UK buyers see GBP figures for the same coin counts. The tiers (30 through 17,500, plus custom) are the same worldwide; the pound amounts are not fixed and move with TikTok’s exchange rates. For the latest UK figures, see our TikTok coins price UK guide — and always confirm against the official TikTok checkout before paying.

Frequently asked questions

How many TikTok coin pack sizes are there?
Seven fixed bundles on the official web recharge page — 30, 350, 700, 1,400, 3,500, 7,000 and 17,500 coins — plus a custom option. The in-app menu starts at around 65–70 coins instead of 30.

What is the smallest TikTok coins pack?
On the web it’s 30 coins; in the app it’s roughly 65–70 coins. Both are taster-sized and intended for first-time buyers.

What is the biggest TikTok coins pack?
17,500 coins is the largest fixed bundle. For more than that, use the custom amount option on the web page.

Do larger TikTok coin packs give you a discount?
Barely. Verified October 2026 US web prices show per-coin cost varies by under 1% across all seven packs. Pick the tier that matches your gifting habits rather than the biggest bundle.

Can I buy a custom number of TikTok coins?
Yes — tiktok.com/coin has a Custom option (“Large amount supported”) where you type the exact amount.

Do unused coins in a pack expire?
TikTok sets no expiry for coins in an active account — but coins can’t be cashed out, refunded (web purchases) or transferred, so don’t stockpile beyond what you’ll spend.

Can I mix packs, or buy two at once?
Yes — coins stack in a single balance, so two 700-coin packs behave exactly like one 1,400-coin pack. If the total you need doesn’t match a bundle, the Custom amount option usually gets you there more precisely.

Why is the 30-coin pack web-only?
The app’s smallest bundle is the classic ~65–70-coin in-app starter sold through the App Store or Google Play; the 30-coin taster only appears on the web recharge page. TikTok Support’s Gifts and Coins help article explains how the two purchase channels differ.

Do leftover coins roll over to next month?
Yes. TikTok sets no expiry on coins in an active account, so a half-spent pack is still there when you come back. The catch is that coins can’t be cashed out or transferred — check TikTok’s Legal hub for the current Virtual Items Policy — so don’t treat a balance as savings.

The bottom line

TikTok’s seven pack tiers — 30, 350, 700, 1,400, 3,500, 7,000 and 17,500 coins, plus custom — are a menu of commitment levels, not a discount ladder. Casual viewers live happily at 350, regular LIVE fans at 700–1,400, and only dedicated battle supporters need 3,500 and above. Start at tiktokcoins.co.uk for the full pricing picture, then check the official TikTok checkout for the current amount in your currency before you buy.

Prices last reviewed: 21 October 2026.